A woman interacting with a virtual reality, symbolizing the post-platform payment world

Payments in the Platform Economy – What’s Next?

Photo of Natallia Martchouk, co-founder of trimplement
trimplement co-founder Natallia Martchouk knows what comes next for payments in the platform economy.

If you live in a developed country in the modern world you probably do your shopping on Amazon, connect with your friends on Facebook, book your apartment for holidays via Airbnb, order a pizza at Delivery Hero and call an Uber car if you don’t want to drive yourself. 

Each one of these companies is an example of a digital platform business and all together they build a so-called “platform economy”. 

There are many definitions of what a “platform” is. In the broader meaning, a platform can be any kind of online sales, transaction or technological framework allowing people to connect for any kind of economic, technological or social interaction. Some sources differ between “online matchmaking” and “innovation” platforms, some mention more types of platforms, for example, “innovation platforms” (like Apple iOS or Google Android), “transaction platforms” (like Airbnb, Etsy), “integration platforms” (combining capabilities of innovation and transaction platforms) and “investment platforms” (like Priceline or OpenTable).  There is no unique approach in the classification of the platforms. 

In the context of this article, we will look at the digital matchmaking platforms (also called transaction platforms) in the first place, like the above-mentioned Amazon, Airbnb, TaskRabbit, Etsy or eBay. The goal of these businesses is to give their users the opportunity to find a service, worker, resource or product that is best fitting to their needs with the lowest possible transaction costs. We will have a special focus on how those platforms are doing the payment processing part for their customers as we believe that frictionless payment is one of the key success factors for online matchmaking providers. And the most interesting challenge would be to try predicting how the payment experience may look in the next stage of economic development, in the so-called post-platform world.

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A desk with calendars, symbolizing 2021 and its fintech industry developments

The Fintech Year of 2021 – An Industry Recap

Writing a 2021 recap of fintech has been a tough call. No misunderstandings here: A lot has happened in the industry. But we have gotten so used to the future of payments being both digital and mobile (and some would throw a decentralized in there, too). Long familiar talking points continue rotating in the press: 

  • Embedded Finance keeps breaking through.
  • BigTech companies still follow their payment ambitions. 
  • Invisible payments in mobile and online payment remain attractive for customers. 
  • Embracing Open Banking is significant for all financial players. 
  • The promises of Artificial Intelligence await around the corner. 

So what is to write, when we can expect all of this to define the financial industry in the next years? Well, the devil will be in the details: How will those factors play out on the level of specific target groups, use cases or nations? How is the fintech industry holding up as a whole? And what happened in the crypto sphere? 

You see, there still is a lot we can talk about… 

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A shopping card to which a banknote is attached via paperclip, symbolizing Embedded Finance

Embedded Finance – What It Means (For Banks and Tech Firms)

Traditional banking houses no longer hold the monopoly on offering financial services. Instead, companies whose core business initially laid outside the financial sphere have adopted what’s called Embedded Finance. This means that they offer financial services as add-ons and parts of the regular user journey on their platforms. 

Originally, financial services were embedded in online shopping or service platforms. Yet companies in other application areas adopt this practice, too. Thus, nowadays we arrive at a big list of different finance-embedding enterprises including: 

  • E-Tailers
  • Online marketplaces
  • Comparison portals
  • BigTech companies
  • Logistic and transportation firms
  • Car manufacturers
  • Social media giants
  • And many more…

What all these diverse companies have in common is their aptitude for digitization. They already deliver on the tech front, mostly; the fin just has to follow. And even as most such companies only started to develop their financial service (or finserv) portfolio, they have vital advantages over competitors:

  • A widely known branding that many customers are familiar with from their everyday purchases.
  • A streamlined user journey, into which the financial services can be embedded easily.
  • An affinity towards innovation and digital transformation – many of them have already shaken up their own areas of operation and are well known for it. 

This mixture allows those new finserv players to quickly scale and activate a broad customer base when compared to cold-starting fintech companies. 

But what is Embedded Finance exactly? And should banks or fintech companies care? 

Examination underway… 

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A hand holding a smartphone over a point-of-sale device, symbolizing the choice of a Payment Service Provider

Payment Service Providers: How to Find One For Your Business

Let’s spill the beans: You are in the e-commerce business for profit. Not solely for the profit perhaps. But it’s clear that you want to make money. And that means you must figure out how to get paid for the goods and services you offer online. The “how” is crucial: The choice of the Payment Service Provider you want to trust with processing your transactions with customers will resonate in every nook and cranny of your day-to-day operations. If payment doesn’t work, you won’t sell anything.  

That’s true all the more if you are operating in multiple countries or across borders – preferences in Payment Service Providers (also called PSPs, Payment Solution Providers and sometimes Merchant Service Providers) fluctuate among nations and demographics. 

Here’s the good thing: Whatever your business requires, there will be a Payment Service Provider with the right capabilities. That friendly online encyclopedia counts around 900 different Payment Service Providers worldwide, 300 of which cater to Europe and North America. 

Now, you can see why the good thing is the bad thing at the same time. With so many options, how could you track down the best Payment Service Provider – the one that fits your business model and your market? 

That’s the challenge this article is here to help you with. In the following paragraphs we will provide: 

  • A short definition of Payment Service Providers
  • A compilation of decision points and criteria, which will help you determine what kind of payment your business needs
  • A plan B to fall back on when none of the options offered by a single Payment Service Provider appeals to you. 

Let’s see if we can narrow down your options. 

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A picture of the "chance" square on a Monopoly board, symbolizing the opportunities of re-built payment systems

Why You Should Change Your Legacy Payment System

You have a big problem with your payment system. 

At least that’s why we suppose you read this article. 

Maybe your business just started, but the payment system you integrated already struggles to meet customer expectations. Or you run an established platform, but your legacy system has grown into an inflexible and costly monolith of different providers.

If you work with a particular provider like PayPal or have integrated a variety of individual acquirers or PSPs, you cannot excess full control over your payment. For example, feature updates, security or transaction limits and fees lie outside your agency. 

However, perhaps your transaction system runs just fine, it is functional and flexible. But have you utilized its full potential yet? Have you thought about adding e-money wallet functionalities to enable P2P transactions, loyalty point systems or quick refunds? 

Whatever of the above is the case, this article is for you. It will discuss how you can turn your legacy system into a version that better suits your needs. By finding a proper payment solution provider and adding payment orchestration and e-wallet functionalities, you will be able to take back control. 

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A car computer of a modern car, presenting digital content and e-commerce options

Automotive Payment Solutions – Fast Lane to Car Maker Success

The future of automotive will not be about how fast your car can go. Or how snappy it can look. Instead, innovation will centre around what a car can do. As a manufacturer, you already witness the shift towards connected vehicles with high-end telematics and web-enabled computers under the hood. Those cars can communicate with external e-commerce applications and service platforms.

And that comes with technical challenges. One of the most pressing for car manufacturers: Providing a solid automotive payment system to handle all in-car commercial activities. 

One may be tempted to turn to the obvious choice: Turn-key payment software by 3rd parties. But once you scale up, the drawbacks surrounding such off-the-shelf solutions begin to show.

The alternative would be to choose the payment orchestration model and build up your very own connected car payment infrastructure. You can bring in a business and/or a software partner with experience in the automotive payment domain to support you there.

This article will help you answer, whether this approach fits your business. It discusses: 

  • Which use cases require connected car payments?
  • What are the advantages of custom-built automotive payment solutions over standard 3rd-party payment systems?
  • How will you benefit from payment orchestration? 
  • Where to find competent technology partners to support you?

Let’s go for the answers! 

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A robot hand holding a vintage ladies' wallet, representing electronic wallets or e-wallets, respectively

What Is An E-Wallet – Definitions and Technical Distinctions

E-wallets are software programs which securely store data. This data is needed to enable the wallet owner to conduct payments online or at points-of-sale. And they do so by use of a specific device.  

That’s as close to an encompassing definition of e-wallets, or electronic wallets respectively, as we will probably get. But it’s also just the surface of what electronic wallets – sometimes also called digital wallets or (obsoletely) cyberwallets – can do. Over the last decade, e-wallet technology has found application to a variety of use cases. This article will cast a light on the term E-wallet, especially in the context of online payments. In the following paragraphs you’ll find: 

  • Definitions of certain types of e-wallets 
  • An overview of their common functionalities 
  • A breakdown of e-wallet-based payment 
  • An outlook on their role in the future of payments and e-commerce
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Bogdan Dinu, Head of Product at Thunes and interview partner in this cross-border payments talk.

Finquiry #2: Bogdan Dinu on Cross-Border Payments

Since the dawn of the Internet age, global economies have grown closer – as did the underlying financial systems. Today, we can digitally purchase a product with materials from Eastern Europe, produced in Singapore, refined and branded for sale in Canada, and eventually shipped to Brazil. All countries involved in this supply chain have to maintain financial relationships and this also necessitates numerous cross-border payments.

However, that’s easier said than done. Complying to all regulations, security processes and technical requirements necessary to move funds from one country to the other comes with high efforts and costs for service providers.

For our fintech interview series “Finquiry”, we have asked cross-border payments expert Bogdan Dinu to break down what goes behind facilitating effective and low-cost transfers.

Our Guest: Bogdan Dinu, Head of Product at Thunes

Our interview partner Bogdan Dinu is the perfect expert to lead us through the dense jungle of the cross-border payments landscape. As the Head of Product in leading global payments network Thunes, he is set to support the business through its next phase of global expansion. 

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Two businessmen lining out a payment gateway for their online marketplace and other platforms of the platform economy.

Empowering the Platform Economy

aye4fin Managing Partner Thomas Tittelbach, presenting 5 important topics when creating payment gateways on a business level.
Thomas Tittelbach, Managing Partner at aye4fin gives you a detailed overview of how to approach building a payment gateway from a business perspective.

E-commerce is a growing market – but it’s not taking place entirely within single online shops. By far not. Online marketplace environments have cemented their presence all over the web, be they specialized in dealing with certain types of goods or all-in-one digital warehouses. In addition to retail, service platforms and even comparison portals have found their niches as well. In short: We live in the age of the platform economy – driven by smooth-flowing online payment solutions.

Yet sometimes the last part is more wishful thinking than reality. Payment processing requires a payment gateway designed for the specific transaction flows, which occur in marketplaces. And if you want to design such a well-functioning solution yourself, you can turn it into a business case on its own.

Of course, there are things to keep in mind, from a business perspective. In this second part of our Article Series on Payment Gateway Building, we give you an overview of those. Here are five topics to consider when building payment gateways for marketplace platforms.

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A world map with a paper ship, symbolizing the world of payment.

Payment Around the World – Part 3

This article was published on April 30, 2019.

But since the payment landscape is constantly evolving, we wrote a new article based on research not available at the time of the creation of this article.

You can read the new article here. Please consult it, if you want an updated overview of payment methods around the world: 

A Voyage Through the World of Payment Methods: How Customers Pay

Enjoy your reading!


Asia, India, the Middle East

Payment around the world – where were we? In the previous articles of this series, we devoted ourselves to different payment landscapes of the globe. And with the trends and challenges, we found there.

But no matter which region we looked at: All of them stood on the verge of digital transformation or have crossed that line. China and the USA press ahead in terms of payment innovation, as we have seen in our second article. In other countries, digital payments are still in the process of taking hold in the populace. The changes they bring have already become apparent. Digital payment services play the role of an equalizer, especially for the unbanked people. Developments in Africa‘s and Latin America’s payment landscape, as detailed in the first article of this series, stand as an example for this.

We will see if those tendencies manifest in the last waypoints of our journey, too. So, let’s move on, shall we?  

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