Just ask your chosen fintech aficionado.
They will point to frictionless paying. To fast access to monetary assets, wherever you are. To tech-savvy China, where almost one-third of the population pays via a mobile device.
And to Apple Pay . The Californian tech giant strives to ban the buck from our pockets and purses. The replacement: A slick mobile payment service.
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Finance — it’s tempting to think it’s all about numbers. Or about data, now that learning machines piece together profiles from customers’ digital footprints.
But that’s only one side of the coin. In equal measure, it’s about communicating with and relating to the customer. Financial service providers have to accurately address their target groups. How can numbers and data sets close ranks with words, images, and emotions?
At the Digital Marketing Expo and Conference 2018, such questions took the limelight. The conference, often abbreviated as DMEXCO, drew more than 40 000 visitors to the halls of koelnmesse, Cologne. Among them: Two software professionals from the fintech sector.
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In the modern economy, digital payment processes have become a key business factor. Electronic money is transferred across virtual wallets all over the globe at second intervals — or even quicker. Who can build
“Fast-
Global finance is not measured in Dollars and Euros only. The Asian Nations are driven to take the lead in technology. They invest in artificial intelligence and robotics, in fintech and mobile payment. Backed by vast economies like China, India, and Japan, Asia will play a major role in the financial area. A clear sign of this growth is the existence of financial conferences popping up all over the Pacific Area. Money20/20 Asia 2018 is the most recent addition to this well-filled list.
We have already spoken about two of them here: Hong Kong Fintech Week and the Singapore Fintech Festival showed us what’s on the horizon for Asian finance.
But we wanted to make it three — only fitting to our company name of trimplement.
In March 2018 we attended the very first Money20/20 Asia conference at the Marina Bay Sands in Singapore. And it was quite different than our two other trips to this part of the world.
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Paris goes by many names. It has been called the City of Love.
It has been called the City of Lights.
And recently, it has been called the City of Fintech. And not without cause. From January 30th to 31st, the
What will the next generation of payment look like?
Tough question. But one that needs to be answered by the banking industry. Ever-accelerating technological advancements call for more flexibility on behalf of banks and financial institutions. For the 6th time, the German banking community Bankingclub GmbH has explored this topic at their annual Next Generation Payments conference. The conference took place from January 24th to 25th in Cologne.
As developers of emoney and virtual account management software such as CoreWallet we didn’t let the chance slip to attend. What we got: Two days of interesting presentations and networking well-worth a detailed conference review.
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If the rooms had ears and the furniture had mouths … oh, how would they slander about our habits behind our backs?
Well, they can already talk to us for once: Voice-controlled assistant devices like Alexa and Siri inhabit our private spaces just now. And we can easily picture them having a conversation with each other, too (even though it would be a funny one for sure). But what if our clock radio told our food processor to get that smoothie ready, for we are about to leave for work? Or our watch told our bathtub to run us a remedial bath because we’re leaving our workplace with the first stirrings of a common cold? And think of a fridge, buying food articles once it runs out of them, using its own ewallet…
That’s where we enter the domain of the Internet of Things – a domain ripe with opportunities for fintech companies.
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You know you had it coming.
Your calendar told you well beforehand: This year is going to end soon. Which means the symptomatical end-of-year reviews are springing up all over the place.
We’ll contribute. While waving farewell to the old year, we’re looking back on our last 12 months of business. What did we experience? What did we achieve? And, looking at the whole picture, how has the fintech industry been holding up in 2017?
It will be a fintech end-of-year review featuring balancr then. Here are our highlights of 2017:
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One of the key drivers for growth and profitability is customer retention. You may be converting a nice piece of your traffic into sales. But you must have a healthy customer retention rate, i.e. your ability to keep a paying customer over a period of time. Else, you will be spending more money over time on acquiring new customers.
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End of June the balancr team had the pleasure of being in Copenhagen for Money20/20 Europe 2017.
We were excited to be attending, as this was our first time attending a Money20/20 event and also the first public event for showcasing balancr. We were looking forward to meeting lots of interesting people from the industry, getting feedback on balancr and also discovering what everyone else was working on.
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