A picture of a Moritz Königsbüscher, providing insights into the topic of Payment Analytics

Finquiry #4: Moritz Königsbüscher on Payment Analytics 

Over the last decades, online commerce has become increasingly data-driven. Companies monitor search engine metrics, measure user behavior on their pages or ask customers for their feedback in digital forms. 

One branch of data evaluation for e-commerce and service platforms, that promises valuable insights, is Payment Analytics. But it’s also a challenge to set up a functioning environment and make sense of one’s findings. 

In our fintech interview series “Finquiry”, payment expert Moritz Königsbüscher addresses the topic and shares best practices. 

Our Guest: Moritz Königsbüscher, Freelance Payment Consultant

Moritz Königsbüscher has examined payments from almost all angles. He worked in payments and product management roles in companies both on the payment service provider side and the merchant side (e.g. Arvato, Xing, SoundCloud, RiskIdent). Working as a freelance payments consultant for banks, startups and corporations of varied industries, Moritz recently launched the PreAuth Academy, a service specializing in online payments training. 

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A woman interacting with a virtual reality, symbolizing the post-platform payment world

Payments in the Platform Economy – What’s Next?

Photo of Natallia Martchouk, co-founder of trimplement
trimplement co-founder Natallia Martchouk knows what comes next for payments in the platform economy.

If you live in a developed country in the modern world you probably do your shopping on Amazon, connect with your friends on Facebook, book your apartment for holidays via Airbnb, order a pizza at Delivery Hero and call an Uber car if you don’t want to drive yourself. 

Each one of these companies is an example of a digital platform business and all together they build a so-called “platform economy”. 

There are many definitions of what a “platform” is. In the broader meaning, a platform can be any kind of online sales, transaction or technological framework allowing people to connect for any kind of economic, technological or social interaction. Some sources differ between “online matchmaking” and “innovation” platforms, some mention more types of platforms, for example, “innovation platforms” (like Apple iOS or Google Android), “transaction platforms” (like Airbnb, Etsy), “integration platforms” (combining capabilities of innovation and transaction platforms) and “investment platforms” (like Priceline or OpenTable).  There is no unique approach in the classification of the platforms. 

In the context of this article, we will look at the digital matchmaking platforms (also called transaction platforms) in the first place, like the above-mentioned Amazon, Airbnb, TaskRabbit, Etsy or eBay. The goal of these businesses is to give their users the opportunity to find a service, worker, resource or product that is best fitting to their needs with the lowest possible transaction costs. We will have a special focus on how those platforms are doing the payment processing part for their customers as we believe that frictionless payment is one of the key success factors for online matchmaking providers. And the most interesting challenge would be to try predicting how the payment experience may look in the next stage of economic development, in the so-called post-platform world.

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