Month: September 2022

A photo of Stephan Noller, CEO and co-founder of Ubirch, besides the interview topic of digital identity in fintech

finquiry #5: Stephan Noller on Digital Certification in IoT 

Christoph Laurer Leave a comment

Over the course of the coming years, the web could permeate even more aspects of our lives than just computers and smartphones. The new smart devices are fridges and bicycles, forklifts and robotic vacuum cleaners, trucks and industrial machinery. In this internet-of-things, devices measure data points to adjust their workings and exchange data with users. 

But how do IoT devices record, store and transfer their data in a secure manner? And is decentralized technology the right approach technology for identification and certification in the internet-of-things? Internet Entrepreneur Stephan Noller has answers – and provides insights into the development of Europe’s first digital vaccination certificate.

Our Guest: Stephan Noller, CEO at UBIRCH

Psychologist, Internet expert, deep-tech serial entrepreneur. Cologne, Tel Aviv, Dubai. Stephan Noller has pursued software, blockchain and data-exchange projects with international appeal. He is the founder and CEO of UBIRCH GmbH, but he also co-founded a variety of other businesses, like Calliope gGmbH, which created an educational micro-computer for schools, or nugg.ad, the European market leader for targeting technology.

Together with a consortium of renowned companies, the Cologne-based company has developed and is operating the official infrastructure of the EU Digital COVID Certificate for Germany.

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A hand holding lollipos, which stand for loyalty programs

How You Build a Wallet-Based Loyalty Program And Profit 

Christoph Laurer Leave a comment

One of the key drivers of growth and profitability is customer retention. You may be converting a nice piece of your traffic into sales. But you need a healthy customer retention rate, i.e. your ability to keep a paying customer over a period of time. Else, you will be spending more money over time on acquiring new customers.

The cost of acquiring a new customer is high. According to Harvard Business Review that cost can amount to 5 to 25 times more than it takes to retain a customer. That is why you will see a lot of businesses have implemented a loyalty program to entice people to return and increase retention.

But what would a higher retention rate mean for merchants? According to Bain & Company, a 5% increase in retention rates can raise profits by more than 25%. By having a loyalty program in place, you end up spending less while simultaneously increasing your profits by targeting your existing customers.

With this article, we want to help you build a thriving business as a merchant or marketplace platform owner by granting customers the incentive of loyalty points. We outline how you can integrate a loyalty program into a payment system built with CoreWallet. The article will answer the questions: 

  • What is a loyalty program?
  • What types of loyalty programs exist?
  • How to set up a point-based loyalty program for your business – on the technical side?
  • Why will you benefit from implementing your loyalty program with CoreWallet?   
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