A wide angle shot of the crowded koelnmesse halls during DMEXCO 2018

DMEXCO 2018— Our Experiences

Two Fintechies Exploring the Digital Marketing Expo and Conference

Finance — it’s tempting to think it’s all about numbers. Or about data, now that learning machines piece together profiles from customers’ digital footprints.

But that’s only one side of the coin. In equal measure, it’s about communicating with and relating to the customer. Financial service providers have to accurately address their target groups. How can numbers and data sets close ranks with words, images, and emotions?

At the Digital Marketing Expo and Conference 2018, such questions took the limelight. The conference, often abbreviated as DMEXCO, drew more than 40 000 visitors to the halls of koelnmesse, Cologne. Among them: Two software professionals from the fintech sector.

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