One of the key drivers for growth and profitability is customer retention. You may be converting a nice piece of your traffic into sales. But you must have a healthy customer retention rate, i.e. your ability to keep a paying customer over a period of time. Else, you will be spending more money over time on acquiring new customers.
Read MoreMonth: July 2017

Our Experience at Money20/20 Europe 2017
End of June the balancr team had the pleasure of being in Copenhagen for Money20/20 Europe 2017.
We were excited to be attending, as this was our first time attending a Money20/20 event and also the first public event for showcasing balancr. We were looking forward to meeting lots of interesting people from the industry, getting feedback on balancr and also discovering what everyone else was working on.
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