One of the key drivers for growth and profitability is customer retention. You may be converting a nice piece of your traffic into sales. But unless you have a healthy customer retention rate, i.e. your ability to keep a paying customer over a period of time — you will be spending more money over time on acquiring new customers.
Read MoreMonth: July 2017
Our Experience at Money20/20 Europe 2017 in Copenhagen
End of June the balancr team had the pleasure of being in Copenhagen for Money20/20’s European edition. Organised for the second time, the 3-day fintech conference brought together over 4000 attendees and 200 companies from 70 countries. Making it the largest event focused on fintech in Europe — and probably the only event to have hairdressers and masseurs available for attendees.
We were excited to be attending, as this was our first time attending a Money20/20 event and also the first public event for showcasing balancr. We were looking forward to meeting lots of interesting people from the industry, getting feedback on balancr and also discovering what everyone else was working on.
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